Find out more about our founder.
Tell us a bit about yourself...
đđ»Â My name is Christine, I am the founder of Nini Bos. I am half Danish and half Dutch but I grew up in Belgium. When I was 17 I moved to London to start university. I studied International Event Management which I loved. Straight after university I did a few internships in fashion. It wasn't as glamorous as I thought it would be. I spend my days shredding papers, covering clothes in plastic and moving boxes. The boxes haven't changed now I just live amongst them. After fashion I found a job at a sports marketing agency. They needed somebody horsey and I guess I fit the bill. I was there for about six years before taking the plunge.Â
How long have you been riding?
I've been riding since I was 4 years old, I started on my sister's pony Lonka. Then my generous parents got me got Mischa, she was a great teacher.
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Why did you start Nini Bos?
I started the company because I was getting up in the early hours of the morning to see my horse, Didi, before heading into central London for work. I would have to get up get dressed head to the horse, go home and change then pack a different bag for the gym. I thought wouldn't it be great if I could just have one outfit for both and still run errands in the weekend too...đââïž
What's the most exciting thing that has happened since starting the business?
If you had asked me that a couple of weeks ago, I would have said seeing my drawings go from illustration to real life. Recently it is was seeing the poncho featured in the Horse and Houndâșïž go check it out here.Â
What's been the most challenging?
Like any business I guess starting from scratch. It can be very motivating but also massively overwhelming. But just like any task, you take baby steps and hope for the best. đ€
What's the plan for the rest of the year?
On a business note, planning mainly. I need to make sure I stay on top of everything and make sure I am thinking about next year too. On a personal note, lots of travel but particularly excited about walking with my friend Kelly (and husbands) in the Sahara desert for 7 days for a charity called CoppaFeel! They are a breast cancer awareness charity. Something that is very close to my â€ïž.Â
I haven't reached my target yet so if you can please donate here.
Stay fabulous!
x ChristineÂ
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